[EXHIBITION]23 Jan 2014
Visit HKSGDA Winning Products showcased at Ambiente Frankfurt 2014 (7-11 Feb)

Breaking the Cocoon, Sparkling Hong Kong!

Organized by The Hong Kong Exporters’ Association, the first “Breaking the Cocoon, Sparkling Hong Kong” project is launching now! This project is an extension to the mission of Hong Kong Smart Gifts Design Awards (HKSGDA), which is fully supported and funded by the CreateSmart Initiative (CSI), a government funding under “Create Hong Kong”.


HKSGDA Winning Entries Exhibit at Ambiente 2014

The Hong Kong Giftware manufacturers and exporters graduallytransform from Original Equipment Manufacturing (OEM) to Original Design Manufacturing (ODM) and Original Brand Manufacturing (OBM) in recent years. The project, “Breaking the Cocoon, Sparkling Hong Kong” is an extension of the Hong Kong Smart Gifts Design Awards, and will carry on with its missions, to further enhance the industry’s competitiveness and to facilitate the industry to enter worldwide. A ‘Design HK” Pavilion will be built up to showcase the creativity and excellence of Hong Kong Gifts Design to the world by exhibiting the winning products of HKSGDA 2013 and image of awarded entries of HKSGDA 2012 at Ambiente, Messe Frankfurt, Germany 2014, the most important trade fair of consumer goods, and the central forum for the industry.


The Awards exhibits would be showcased in “Young & Trendy” which is only designated for original gift ideas, amusing fast-moving items and trendy souvenirs. Global gifts industry players including renowned global designers are very keen to showcase their new designs at this Hall. It is the first of its kind of specific gifts awards from Hong Kong to showcase at Ambiente, a highlight of the project which facilitate the HK design & gift industries to enter worldwide.     


A full funding “Inspiring Tour” to design talents

Riding on this worldwide platform, an “Inspiration Designer Tour” will be arranged to nurture new design talents. Fully funded by the project, the first top ten designers of Gold, Silver, Bronze and Judges Awards of HKSGDA 2013 will participate the Ambiente Fair. They will share product design concept and features of their winning entries with other emerging young designers from all over the world and gain inspirations  of future development in product design. Furthermore, the tour includes visitation and exchange programs of a local design association, renowned museums and a well-known retail group together with meeting with its procurement team. These programs will inspire designers to consolidate the necessary skillsets involved with design and service to enhance their competitiveness in the evolving market and further strengthen HK’s image as design capital, hence sparkling Hong Kong.