Background & Mission

Background

 

With support from CreateSmart Initiative (CSI), a government funding under “CreateHK”, The Hong Kong Exporters’ Association (HKEA) has successfully organized the Hong Kong Smart Gifts Design Awards (HKSGDA) for the fifth year since its launch in 2012.

 

By offering a wide spectrum of giftware items spanning from simple to sophisticated, fair priced to high-valued light consumer products, Hong Kong has been a world-renowned giftware sourcing centre. Giftware items span across a wide spectrum, including a variety of toys, novelty items, branding gifts, stationery, home-ware, electronic items, fashion and accessories, precious and non-precious jewelry and watches and the like.

 

Giftware is a kind of short life cycle product which is highly sensitive to the dynamics market. To cope with the thriving and ever changing global gift and premium market, the “SMART” winning way is to empower the business in diversification and altering the business model with support from Government resources and design expertise.

 

The purpose of the awards is not only to facilitate creativity and to drive innovations among design talents, it also seek to inspire designers to consolidate the necessary skills involved with design and business to enhance their competitiveness in the evolving market. On the other hand, the Awards encourage Hong Kong giftware manufacturers and exporters to create their own designs by making use of advanced technology and groundbreaking techniques integrated with marketing and business strategies.  The Awards recognizes local companies’ ability to adapt and create original designs into a commercial success through "smart" business planning, thereof, as a result, successfully transformed the industry.

 

Besides, the Awards nurture new talents in various academies and provides them guidance on developing well-rounded skills and strategies to benefit the HK economy as well as exports & manufacturing industry in the long-term.

 

Mission

 

  • To sharpen competitive edges and mobilize the entire spectrum of the giftware industry to transit from OEM to ODM and OBM.
  • To maintain and upgrade the status of Hong Kong as a major sourcing hub for giftware.
  • To nurture new design talents that are attuned to the various demands of the industry including design, marketing and business development.
  • To educate youth and society to appreciate the added value of innovative, original designs and marketing strategies.

 

The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.